For every complex problem there is an answer that is clear, simple, and wrong.
H L Mencken
Marketing and specifically brand related research has recently (over the past two decades) became more | culture centric | as evidenced by articles in publications like The Journal of Consumer Research. Semiotic research investigates how consumers construct their reality by means of discourse [Oswald, Laura R. Creating Value: The Theory and Practice of Marketing Semiotics Research. OUP Oxford.]
In my experience as an advertising researcher it is foolish to do any research without a solid understanding of the semiotic context.
Conjoint analysis is a statistical technique used in market research to determine how people value different attributes (feature,function, benefits) that make up an individual product or service.
The objective of conjoint analysis is to determine what combination of a limited number of attributes is most influential on respondent choice or decision making. A controlled set of potential products or services is shown to respondents and by analyzing how they make preferences between these products, the implicit valuation of the individual elements making up the product or service can be determined. These implicit valuations (utilities or part-worths) can be used to create market models that estimate market share, revenue and even profitability of new designs.
Syntagm Research has been managing SawTooth Conjoint Value Analysis solutions for advertising over several decades.
I am also a trained, experienced and practicing Semiotician. If you don't understand semiotics skip the next bit.
NFC tags are programmed with just about any sort of information and then added onto/into almost any product, letting you read them with a smartphone or another NFC-capable device. Courtesy NFC FORUM
QR Codes can be printed and used on Digital media
The broader research insights I have (dubious as they might be) apply to the place I live in too.
We've been around a few decades and we reinvent continuously. More recently synAPPS has been creating bespoke solutions for Agriculture.
Transparency in a world drowning in fake news is going to become a source of competitive advantage
A brand that delivers a single version of the truth will be a distinctive sought-after brand.
"...let us never delude ourselves that they capture the whole story or that they do not often bring serious unintended downsides".
Steve New | University of Oxford - Said Business School
Conjoint Analysis and other multivariate statistical tools and Strategy facilitation still remains the larger part of the core competencies offered.
We connect Physical Objects to the Digital World and Brands to the cultural world.
This site uses the latest W3.CSS coding practices and is work-in-progress. Be patient. Keep Calm.Click here to see Tweets by @SolveSemiotics
CASUF provides compliant asset-tracking software. The system lends itself to Provenance management.